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Style Guide
Branding
Identity
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Artwork
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Assets
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Elements
Other
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Photography
This page contains an easy to reference guide to applying the GLS26 Marketing Style Guide to your marketing and communication assets.
NOTE: These guidelines only relates to the 2026 Summit experience; and not GLN or the evergreen Summit styles and logos.
01 GLS26 Brand Identity
These neutrals represent the beautiful variety of skin tones that make up our audience and serve as grounding colors for our designs.
These colors represent the palette of the world our audience represents and can serve as background colors or highlight colors.
These colors represent the life and energy of our audience and are used as accents
These colors serve as our dark and light neutrals for text and backgrounds.
The abbreviated version may be used where the full version has already appeared.
Colour Logo Options
02 Main Artwork
Our evergreen hero image incorporates analog photography textures and noise with GLS26 colors, handdrawn elements and the Summit 2026 logo overlaid in white.
Main Artwork (Versioned)
Wireframe Extrusion
FOR GENERAL USE
Blending flat 2D planes with brand elements extruded as wireframes to reveal a 3rd dimension. Additional depth comes from blurs, simulated shadows, and layering.
03 Marketing Assets
Main Collateral
Website and Email
Flyer and Brochures
Poster
Other Marketing Collateral
Social Media
GLS25 Event photos for promotional purposes
GLS24 Event photos for promotional purposes
04 Design Elements
Gradient
NEUTRAL
For use as base backgrounds
TONE ON TONE
Utilizing shades of similar color
MIXED COLOR
Use sparingly to draw attention
Handwritten Gestures
Hand-drawn shape
Composite Imagery
Use selective framing of base images, add layers of motion blur, light leaks, or grain, and adjust blend modes for texture.
Texture
Light Leaks (Blend to Screen or Dodge)
Film Grain (Blend to Screen or Overlay)
05 Other Assets
Powerpoint Template and Slidedeck
06 Faculty
07 Photography
Photography
Photography for GLS26 centers around people. When appropriate, use photographs of real Summit attendees paired with their names and stories.
More artistic photos of people combined with image projections and textures can be used as hero images when appropriate.
More abstract photos of people can be used to represent a broader audience.
Photography Example
